The Anatomy of a Search Engine Optimization “Build”
Click the play button below to watch a short demonstration of the power of a single SEO “build”.
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Strategy and Tactics
Strategy: a plan of action designed to achieve a particular goal. Tactics: the action used or plans followed to achieve a particular goal.
Our Strategy
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
Sun Tzu, The Art of War
SEO without strategy is like playing golf and only hitting from the tee. While you may get lucky occasionally and hit that hole in one, the majority of the time your ball will not reach the cup (aka “hope marketing”).
At Incoming PR we take a different approach, we work with you to establish real measurable search engine optimization goals; whether you want more sales, more leads, or simply more targeted traffic and awareness we will develop a long term strategy designed for your business.
After we have a clear understanding of your goals we will implement a SEO build plan; creating and publishing unique content distributed through a variety of online channels on your behalf. We will consistently create and distribute new content for you each and every month generating top rankings and targeted organic traffic for your site.
At Incoming PR we always start with the strategy, anything else is simply a shot in the dark. Once a strategy is defined we implement our consistent, ongoing “build” tactics.
Our Tactics
We employ a variety of tactics to reach your goals and successfully implement your SEO strategy. At the core of our tactical plan is the “build”. When selecting your plan and pricing you choose the number of monthly builds that fit within your budget and goals.
We create a unique, keyword focused, piece of content for each build, then distribute that content to a variety of quality websites. Each “build” results in 30 to 50 incoming search engine optimized links.
We have tested and implemented a 4 tier SEO link structure that delivers maximum results for our clients. Tier 1 sites link directly to your website, tiers 2-4 link to each other linearly to create more authority for your content.
Each build incorporates a variety of types of sites for maximum impact; Web 2.0 properties, social bookmarks, micro-blogs, article sites, document sharing sites, private blog posts and others. This diverse combination of quality incoming links gets you results.
