Back in October of 2011 Google linked its Webmaster Tools data to a new tab in Analytics called “Search Engine Optimization”. Very cool stuff because this included your position for a given keyword. Finally a way to track your ranks for keywords offered by Google! (other than manually checking them, which if you work with [...]
Find keywords with high commercial intent and watch your sales skyrocket. Keyword research for search engine optimization falls somewhere between a science and an art. I’m a numbers guy and love the science of it, with a little research you can determine some very important facts for your keywords: Search volume Total traffic Estimated [...]
Keeping Your Site Google Fresh for Search Engine Optimization If you been following us for while, or know anything about our search engine optimization strategy, you know that having fresh relevant content that will engage your visitors and provide the answer to what they are searching for is very important. The new Google Fresh algorithm [...]
Zero Moment Of Truth What is the Zero Moment Of Truth (ZMOT) and why is it of pinnacle importance (yes pinnacle) to be in front of your customer during this zero moment decision process? The Zero Moment Of Truth is a new stage of the consumer buying cycle, and most marketing and search engine optimization [...]
As an online marketer or business owner you are always looking for the SEO strategy to increase you’re traffic, conversions and sales. We have built our entire business around helping people do just that (and we’re pretty good at it). If you’re experience is anything like mine you are inundated with offers that promise the [...]
Link velocity is often incompletely (or incorrectly) described simply as the speed at which you add incoming links to your website. In reality the “simple” description of link velocity is accurate, but does not take the whole picture into account. You know that the single most important factor in ranking your website high in the [...]
The importance of “on page optimization” is one of the few things agreed upon almost universally in the SEO world. On page optimization is the factors ON your website that contribute to your rankings and account for about 20% of your rank; the other 80% is off page factors. Here is the crazy thing; most [...]
